Raising Your Game
With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
Well executed Marketing Partnership (MP) activities are capable of achieving exceptional outcomes for brands and rights holders.
In our evaluation management framework we consider all the factors that affect MP performance:
- Strategy
- Investment
- Messaging
- Experience
- Creative
Ipsos Connect UK has collaborated with PACL to provide the next generation of evaluation services for brands involved in sponsorship or MP activities. Bringing all relevant data together to assess the entirety of the MP campaign and providing credible and objective assessment of the performance of their activity. We help brands by:
- Examining fan status - an individual’s relationship with the property will drive the overall strength of response
- Understanding connection - the type and strength of connection will determine the scope and content of the narrative
- Partnership amplification - effective and appropriate approach to amplifying or activating the association that brings the role of the brand to life
Want to realise the full potential of your Marketing Partnership or sponsorship, please contact Jamie Robertson.
