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New research shows customer experience top reason consumers choose a brand
Ipsos and Medallia join forces to examine consumer expectations of customer experience with brands across industries, age and region
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Understanding Society: Putting people in the picture
As sustainable development becomes ever more embedded in government and corporate practice, the world of research has increasingly shifted its thinking to economic, social and environmental impacts.
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APC - External Process Evaluation
External process evaluation of the Advanced Propulsion Centre that provides evidence on effectiveness of delivery, and early findings on ‘what works’ in government automotive R&D funding.
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Building reputation in an embattled sector
How can organisations in challenged sectors build reputation against a backdrop of persistent negativity?
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Why do many organisations still fail in following up on surveys?
In our latest Ipsos LEAD blog, Kimmo Parkki asks why the most challenging part of an employee survey process has been the follow-up action planning.
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New innovation finance products: qualitative research
New qualitative research commissioned by BEIS to understand the appetite for different features of publicly financed debt products.
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Great Expectations: Are service expectations really rising?
Ipsos has combined the findings from existing and new research to explore the link between customer satisfaction at a particular service interaction and the customer’s relationship with that brand.
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New report finds that unmet needs in social care among older people are widespread
Ipsos and partners have conducted a new and timely research project highlighting the experiences of unmet need for care among older people living in their own homes.
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Life outside the bubble
Three takeaways from a Halifax discussion among working class Leave voters for the BBC.
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Data privacy and smart meters
Ipsos research for the Energy Networks Association explores consumer attitudes to smart meter data being used to more effectively manage the UK electricity network.