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Ipsos Research Highlights - November 2016
Ipsos's Research Highlights for November 2016 includes confidence in the government on handling the economy but much less when handling Britain's exit from the EU.
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Digital Advertising
Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
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Applied Thinking: Plunge
How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign
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Ditch the traditional family structure
Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.
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Diamonds Are No Longer Forever
Gailynn Nicks look at how The Diamond Producers Association harness the power of emotions for their newest advertising campaign targeting millennials.
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Does your brand tracking need a work out?
To measure effectiveness, you need to go beyond econometrics and focus on people, writes Caroline Walker, Managing Director, Ipsos Connect for the IPA.
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Connect:Live
Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign
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Life after David Cameron: the Conservatives have lost a major asset
David Cameron was almost always positively rated by the public – or at least viewed more favourably than is usual for politicians, says Roger Mortimore in The Conversation.
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Feeding the Machines: A Prognosis for Programmatic
"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.