Connect:Live
Pre-test prior to launch or measure and optimise your Facebook video advertising during your live campaign
The way marketers determine the success of a digital campaign has become a hot topic for brands and advertisers. Using online analytics in isolation fails to measure the impact on your brand. Clicks and views can help you measure the audience reached but they struggle to measure effect on brand salience and desire.
Connect:Live is designed to measure and optimise to the metrics that matter. You can optimise your Facebook video campaign to brand marketing goals by testing ads in live context before launch as well as measuring and modifying in-flight during your live campaign.
If you want to find out more about how to optimise your video advertising on Facebook, contact Nick Watson
