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Advertising, Reality, the World - According to Pokemon Go
Does Pokйmon Go sit at the confluence of new trends shaping advertising and the world in 2016? Can it illustrate how brands could best answer people's current aspirations?
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Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
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Online Control in the era of Ad Blocking
Ipsos was engaged by Facebook to conduct multi-method, multi-market research to understand more about ad blocking and personalisation expectations among consumers.
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Cheetahs, Chickens and Goldfish
Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.
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Ipsos Research Highlights - July 2016
Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.
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Eleanor Thornton-Firkin, Head of Content and Creative Development, Ipsos Connect presents at the Future of Creativity
Speaking at our Future of Creativity event, Eleanor Thornton-Firkin discusses platform optimisation to get your advertising through the door. Listen to her top tips for the uninvited party guest.
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Newsbrands need to harness VR to keep pace with digital life
News organisations shouldn't wait for YouTube to take over the Virtual Reality space, writes Neil Stevenson, Research Manager, Ipsos Connect in Mediatel.
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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
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There is an app for that: How apps can add extra value to the world of music
Elliot Whitehead explores the different ways in which apps can help add value for consumers, brands and artist in the music industry.