Advertising, Reality, the World - According to Pokemon Go

Find out how Pokémon Go reflects current global trends, people’s current aspirations, and how brands can successfully embrace these changes. 

A key factor in the success of Pokémon Go has been transforming everyone’s reality into a playground. 2016 has been a year of hard realities – no wonder people want to bring a bit of Pokefun into it. Think for example about the political reality of Brexit, and of the Syrian refugee crisis, putting such pressure on the European Union.