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Global Trustworthiness in the banking sector
In our Global Trustworthiness Monitor, almost three in ten (28%) of the public think that the banking sector is trustworthy vs two in ten in 2018 (20%), this places the sector as the third most trustworthy industry globally.
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ESG performance and the reputation of the Consumer sector
ESG (Environmental, Social, Governance) has become increasingly important in the consumer sector. Ipsos’ latest survey of business journalists shows that the higher companies are rated on their ESG credentials, the better their overall reputation.
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Fake news and misinformation: The divorce of tech and social media
As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.
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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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A quarter are struggling financially and public expectations are for further inflation and price rises over 2022
A new 11-country Ipsos survey with the World Economic Forum reveals high levels of public economic pessimism in the face of a cost of living crisis.
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Despite popular belief, the world is not experiencing a 'crisis of trust'
In the Ipsos Global Trustworthiness Monitor, we again find that, despite popular belief, the world is not experiencing a ‘crisis of trust’. Furthermore, the monitor reveals that pharmaceuticals, banking companies, and governments are now seen as more trustworthy than they were three years ago.
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How MPs and business journalists view the importance of Environmental, Societal and Governance (ESG) issues in supermarkets, fashion and FMCGs
There is a large variation in how well different sub-sectors’ efforts to address ESG issues are viewed amongst stakeholders. Supermarkets rank in top place for MPs (47%) and business journalists (38%), while FMCGs rank much lower for MPs (12%) than for business journalists (31%), and fashion ranks among the worst for both MPs (7%) and business journalists (10%).
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Amplifying the Patient Voice: The role of publication in driving greater patient centricity
COVID-19 has dramatically changed perceptions of the pharmaceutical industry, with 60% of the UK public having an improved view of the industry since the start of the pandemic.
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Cost of Living Crisis – How bad could it get and what impact will it have on the retail sector?
The cost of living crisis presents a major challenge to the sector post-COVID-19 according to the latest white paper from the Ipsos/KPMG Retail Thinktank.