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5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party
To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"
76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.
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FSA consumer survey, conducted by Ipsos, highlights risky kitchen behaviours
Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals some of the risky behaviours taking place in household kitchens across the country.
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Meet Tomorrow's Business Travellers
Ipsos UK has worked wth American Express Global Business Travel to understand views of business travel among different generations in the UK and US
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Unlock Sales Growth Potential
Maximize your sales potential with Product Recommendation Mystery Shopping with Ipsos.
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Age Verification Mystery Shopping: Your Key to Driving Compliance and Improving Consumer Safety
Ensuring safe practice for your business, and for society
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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services