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Britons back Online Safety Act’s age checks, but are sceptical of effectiveness and unwilling to share ID
Seven in ten (69%) support age verification checks on platforms that may host harmful content. However, just 19% say they would be willing to submit proof of age for dating apps, lowering to 14% for pornography websites.
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Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage, share public opinion research, and connect with decision-makers shaping the next election.
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Introducing our new voting intention methodology in Scotland
Ipsos shifts to online random probability KnowledgePanel for Voting Intention polling in Scotland.
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Majority of Britons would support a London bid to host Olympic and Paralympic games in 2040
Over half (55%) of Britons would support London bidding for the 2040 Olympic and Paralympic Games.
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Seven in ten Britons think abortion should be legal in all or most cases – but this reduces to less than half of young men
Seven in ten (71%) Britons think abortion should be legal in all or most cases – but this reduces to less than half (46%) of men aged 16-34.
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Public concern about immigration rises to its highest level since 2016 Brexit vote
Almost half of Britons see immigration as one of the biggest issues for the country, the highest score since June 2016.
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Inside Ipsos’ Spending Review Briefing
As political and economic stakes rise across the UK, Ipsos’ second Beyond the Bubble webinar of the year couldn’t have arrived at a more pivotal time.
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Conflicting Global Perceptions around AI present Mixed Signals for Brands
In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
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E-scooters: public recognise environmental and affordability benefits, but safety fears remain
61% of British adults believe e-scooters negatively impact pedestrian safety. However, around 2 in 5 see e-scooters as positive for the environment (39%) and cost of travel (40%).
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People are less ‘nimby’ than they think they are
People are more likely to think public opinion leans more towards opposition to the building of more homes in their local area (42% are of this view) than support (26%). However, the opposite is true - 46% support building, 25% oppose it.