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Behavioural Science at Ipsos
Ipsos' approach to behavioural science is based on leading academic research combined with an evidence base of delivering sustainable change
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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Nearly half of UK adults say they watched, followed online, or were involved in an event for the Birmingham 2022 Commonwealth Games
New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion. -
Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Opinion is split as to whether the right amount of young people are going to university, with 1 in 3 Britons saying there are too many
6 in 10 say university is important in helping to do well in life, but more say being confident is key according to new polling by Ipsos.
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FSA Flagship survey, conducted by Ipsos, reveals how we all eat today
Research from the Food and You 2 survey, published today by the Food Standards Agency indicates that the top three food-related concerns amongst consumers in England, Wales and Northern Ireland are food waste, the amount of sugar in food, and animal welfare, with over half of respondents reporting that they are concerned about each of these issues.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
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Cyber Security Breaches Survey 2022
Ipsos was commissioned by the Department for Digital, Culture, Media and Sport (DCMS) to carry out the latest Cyber Security Breaches Survey, aligning with the National Cyber Strategy.