Nearly half of UK adults say they watched, followed online, or were involved in an event for the Birmingham 2022 Commonwealth Games

• Nearly half (46%) of adults in the UK said they had watched, followed online, or got involved in an event for the Games.
• Six in ten (58%) people from Birmingham and the surrounding area agree the Games will have improved perceptions of the city.
• Six in ten (60%) people from Birmingham and the surrounding area agree that the Games has had a positive impact on the economy in Birmingham and Sandwell.

In a new poll by Ipsos, commissioned by the Department for Digital, Culture, Media and Sport (DCMS), almost half (46%) of adults in the UK and two in three (63%) in the Birmingham area said they had engaged with the 2022 Games.   

People in Birmingham and the surrounding area feel positively about the impact the Games have had on perceptions of the city and the local economy.

Six in ten (58%) people from Birmingham and the surrounding area agree the Games will have improved perceptions of the city across the rest of the UK and abroad, with less than one in ten (9%) saying it won't. 

Six in ten people (60%) in Birmingham and the surrounding area agree that the Games has had a positive impact on the economy in Birmingham and Sandwell, by providing jobs and supporting local businesses.

People across the UK also feel positively about the opportunities that the Games and similar events provide. 

Almost eight in ten (78%) people agree major UK events including the Games give people the opportunity to celebrate. Three in four people agree major events including the Games give people the opportunity to come together nationally (75%) and locally (72%).

Major UK events give people a sense of pride. Two in three (61%) people said major UK events in 2022 including the Games make them feel proud of the UK.

Technical Note

Ipsos interviewed a representative sample of 2,279 adults aged 16-75 across the United Kingdom. Interviews were conducted online from 8th – 10th August 2022. Quotas were set and data weighted using demographic variables to match the profile of the population. An additional 572 interviews were conducted with adults aged 16-75 in the Greater Birmingham area.