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Dead Trees and the Death Narrative
Andrew Green, Global Head of Audience Solutions, Ipsos Connect, blogs on the so-called ‘death narrative’ – the notion that printed newspapers (the ‘dead tree’ editions) will eventually disappear.
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More than four in five business leaders hope for "remain" vote in EU referendum
More than four in five British business leaders hope voters will vote to "remain" in the forthcoming EU referendum according to a new Ipsos study.
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The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.
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Ipsos Research Highlights - October 2015
Ipsos's research highlights for October includes using social media for research, challenges facing G20 women in the workplace, misperceptions of companies and the taxes they pay, and the latest opinion on Britain's place in - or out - of the European Union.
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Ipsos Research Highlights - September 2015
Ipsos's research highlights for September includes our latest Tech Tracker, Britons' increasing concern about immigration, and how other people are much better behaved than we think they are.
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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TTIPing over the edge
For all the debate, how do MPs really feel about TTIP? Carl Phillips digs into some data from December 2014.
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Will this be the social media election?
Will this be the social media election? Michael Granleese explores the relationship between politicians and the media.
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Lloyds Spending Power Report
The Lloyds Spending Power Report monitors sentiment towards spending, borrowing and saving amongst UK bank account holders aged 18 - 75.
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Online is the now, not the future, so why bother with face-to-face surveys?
In his most recent blog John Carroll discusses whether online can truly replace face-to-face research.