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A third of adults worry about voice activated speakers recording their conversations
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
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The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.
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Shakespeare still has power to shock
The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
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Smartificial Intelligence
In the age of Artificial Intelligence who comes out on top in the fight for optimisation; man, or machines?
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Music consumption of CDs is in decline
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Linkage Analysis: Data's Hidden Stories
In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.
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Opinions of Generation Z’s ambitions and priorities differ greatly between the generations
A new Ipsos survey for the BBC seeks to establish the differences in views between Generation Z and Generation Y, Generation X and Baby Boomers.
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Passive Perceptions
The TouchPoints Survey combines passive and survey data to ensure that a high level of granularity and detail is achieved at no extra burden to the participants.