Search
-
Ownership of voice-activated speakers is now at 8% amongst GB adults
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
-
Mudslides, Risks, and Campaign Effectiveness
A few weeks ago I was on a very muddy walk, up near the front of the group, and chatting with the leader. We were on a narrow path alongside a high electric fence. There were quite severe hazard signs and the path itself was slippery and tilting down towards that fence.
-
Gender Equality: Still So Far To Go
In conjunction with International Women's Day we have been investigating how far we have come, and how far we have to go to achieve gender equality.
-
Mobile Apps - think with Google
The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).
-
Index Design: The Pursuit of (Consumer) Happiness
Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.
-
How to avoid an #epicfail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
-
Data Massaging: the benefits of a good massage
2018 has arrived and with it a mine of data waiting for some attention!
-
A third of adults worry about voice activated speakers recording their conversations
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
-
"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
-
The Map to Brand Growth
Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.