Mobile Apps - think with Google
The recently launched think with Google data visualisation tool details the demographics of mobile app users across six markets (UK, US, France, Germany, Italy and the Netherlands).
Last year in August a report commissioned by Google and produced by Ipsos, found that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day. Focussing on sports, news, entertainment, and games apps, the report identified the following distinct behaviour categories:
- Snacking
- Immersion
- Seasonal
Think with Google
The recently launched think with Google data visualisation tool allows you to easily access data from six key markets (UK,US, France, Germany and the Netherlands) to understand the differences in consumption (gender, age, situation and time spent) among gaming, news, entertainment and sport apps. Mobile apps have become an integral part of people’s daily routines. In fact, 93% of smartphone owners use apps. But when we dug into who is using mobile apps and how they use them, we uncovered surprising insights.
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