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Don’t throw the baby out with the general insurance bath water
Britain’s home and motor insurers are coming under heavy criticism following the release of the FCA’s much-anticipated investigation into the sector. Jamie Talmage looks at how customers and insurers might respond.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Beyond Price Promotions
In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.
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Aviation Index 2019 - public attitudes towards aviation in the UK
Ipsos's second Aviation Index survey for NATS (National Air Traffic Services) finds the public more likely to anticipate adverse Brexit-related impacts on flying, and keener on the industry delivering sustainable flying.
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Reputation resilience in the age of ‘fake news’
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
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Will consumers continue to embrace price comparison sites?
Price comparison sites have been around for a while, but they are still struggling to go beyond insurance. Here, Jamie Talmage explains that while new tech and regulations may bring opportunities, it’s consumer trust that is king.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
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Customer Experience is Everyone’s Business
Customer expectations are higher than ever before, so why aren't more UK businesses taking the role of delivering an exceptional Customer Experience seriously?
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What's next for General Insurance?
While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.
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Commissioning Complex Evaluations
Commissioning complex evaluations? How do you de-risk specifying and proposing complexity-appropriate methods in tender processes and get the right commissioner-contractor balance for responsive and collaborative delivery? Thoughts below from Ipsos’s Policy and Evaluation Unit.