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Economic optimism declines across the G8
Ipsos's latest international poll shows a distinct lack of economic optimism across the G8 countries. Across all eight countries, one in seven (14%) people expect their local economy to be stronger in six months time, falling from 20% two years.
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Talk to me, I'm listening
Tara Beard-Knowland discusses the importance of timing and receptivity for effective advertising in Campaign
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Voters believe the Conservatives have lost economic credibility
The latest Ipsos Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems
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Store brands gain ground on national brands
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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It's not all about quantity
Read Research Director, Ben Marshall's blog for Shelter on our latest research for RIBA.
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Products, products everywhere and never time to think
Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?
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Ipsos Political Monitor May 2012
Ipsos's May Political Monitor shows Labour opening up a 10 point lead as ratings of the government, David Cameron, and Nick Clegg have fallen to their lowest ever.
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'Ad' enough? What to consider when advertising to mobile shoppers
Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
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Public blamed ECHR over the Home Secretary for Abu Qatada delays
In the April edition of the political monitor we look at public opinion on the deportation of radical Muslim cleric Abu Qatada.
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Falling in love with ads....Measuring that hair standing up tingle
Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.