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The Future of Agile Innovation
The world of innovation is phenomenally challenging. Here we present two case studies to demonstrate different innovation approaches which delivered positive impact, and then take a journey into the world of the military to understand how intelligence strategy can be applied to effect positive transformation.
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Women’s Health Concerns in the UK
Research commissioned by the Daily Mail in association with LloydsPharmacy looked into key health concerns and attitudes towards health information providers of women aged 30-80 in the UK.
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Captains of Industry are committed to championing diversity and inclusion in the workplace, but women remain scarce on executive boards
Captains of Industry say that despite nearly all board members on the FTSE 500 saying they are actively promoting and championing diversity and inclusion in their company (86%), a very large proportion say they have no female board members at all (71%).
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The British Business Bank 2016 Business Finance Survey
The 2016 Business Finance Survey among SMEs, conducted by Ipsos on behalf of the British Business Bank
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Incremental Versus Monumental Decision-Making
In this Ipsos Marketing paper, we explore a new approach to decision-making which is based on a technology-enabled, phased research approach that delivers deep consumer insights that will fuel brand growth.
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Captains of Industry say business is already suffering the consequences of Brexit
The annual Ipsos Captains of Industry study finds that at the time of interviewing, 58% of Captains felt that since the referendum the decision to leave the EU has had a negative impact on their business.
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Ipsos Captains of Industry place infrastructure at the top of their wish list
A new Ipsos Captains of Industry study finds that industry leaders put encouraging investment in infrastructure at the top of their wish list, with 19% of industry leaders citing this as a policy they think should be included in the Government's new industrial strategy.
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Smile, you're on camera
We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It's happening now. Marketers must adapt quickly or risk losing touch with their consumers.
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Online shopping driving change in travel behaviour
The RAC Foundation commissioned Ipsos to ask a nationally representative sample of adults about their shopping behaviour.