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Adhering to adherence. The no-blame approach
Adherence is one the biggest challenges facing healthcare today. Sub-optimal adherence results in sub-optimal health outcomes, which burdens a system already buckling under many other pressures.
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African Lions: Who are Africa’s rising middle class?
The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?
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How to avoid an #epicfail
For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.
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Show me the money
In a highly private topic matter tied up in the desire to project a certain self externally, untangling the complexities of financial management from the cultural eco-system it sits within has never been so important. Using two ethnographic case studies, we reveal the differences between what we say we do, and what we actually do.
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The Perils of Perception 2017
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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Issues Index: The five tribes of Brexit Britain
A new segmentation of 2017 Issues Index data reveals a five-way split in public views on the most important issues facing Britain
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Black Friday: The Story So Far (2017)
In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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"So, it’s okay to share my financial data now?"
Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.
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Open Banking – are consumers ready?
With the forthcoming PSD2 directive, a new Ipsos survey has built a global picture on the future ‘Open Banking’ landscape and discovers that, while the UK is interested in new financial technology, it remains precious about its data.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?