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Shakespeare still has power to shock
The Royal Shakespeare Company, in collaboration with Ipsos, ran an innovative project to monitor the emotional engagement of a theatre and cinema audience.
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Launching Creative Excellence
A space agency would never launch a flight without the correct readiness review. So, should you launch your creative without carrying out those critical checks?
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Smartificial Intelligence
In the age of Artificial Intelligence who comes out on top in the fight for optimisation; man, or machines?
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Music consumption of CDs is in decline
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Linkage Analysis: Data's Hidden Stories
In the age of big data there never seems to be a shortage of stats and figures. Linkage analysis combines survey data with a client’s in-house statistics to create richer insights.
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Opinions of Generation Z’s ambitions and priorities differ greatly between the generations
A new Ipsos survey for the BBC seeks to establish the differences in views between Generation Z and Generation Y, Generation X and Baby Boomers.
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Passive Perceptions
The TouchPoints Survey combines passive and survey data to ensure that a high level of granularity and detail is achieved at no extra burden to the participants.
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Defining a Data Scientist
A data scientist is the adult version of the kid who can’t stop asking “why?” They’re the kind of person who goes into an ice cream shop and gets five different scoops on their cone because they really need to know what each one tastes like…
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Virtual Reality (VR): What's the Reality?
Working in partnership with the BBC we conducted an ethnographic exploration into the challenges and opportunities of VR with UK audiences.
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Passive Simplicity: The Future For TV And Radio Audience Measurement
In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.