The IPA’s TouchPoints Daily Life survey has incorporated passive measurement of both smartphones and tablets in all three annual surveys since 2015, and illustrates well how passive data can complement survey data to give a rich picture of online use in the context of other media consumption, daily activities, location, and mood.
Focusing on the usage of smartphones and tablets, Passive Perceptions uncovers how passive measurement works and what the key benefits are to the technique.
- People spend an average of 104 minutes a day using apps and websites via smartphone, compared to 61 minutes via tablet,
- App usage is nearly twice as high on smartphones than tablets,
- Smartphones tend to have more apps than tablets,
- 60% of time online is spent across social, games, email, and media,
- Instagram continues to grow, despite the plateau of other social media sites,
- Bespoke surveys which combine passive with additional data achieve better results.
Essential Digital Skills UK 2022
Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments