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From World Cups to the Poll Tax: what influences support for independence?
Analysis of our polling since the late 1970s shows that several factors will play a role in persuading voters.
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35 years of Scottish attitudes towards independence
An analysis of three decades of Ipsos polling on attitudes towards independence in Scotland.
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Personal Priorities
Claire Lambert in Public Finance discusses how disabled people can benefit from personalised services and the impact of the Right to Control Trailblazers.
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After Fukushima Public Opinion is Still Unclear on Nuclear Power
Bobby discusses the impact of the Fukushima tragedy on public opinions of nuclear power.
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After Fukushima
A year on from the Tohoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.
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Pulling on his heartstrings
Tara Beard-Knowland of Ipsos ASI reminds us in Campaign that emotion is for everyone and that telling a great story can make your brand a hero.
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Ipsos forms partnership with world-renowned art college for data visualisation
Ipsos are proud to announce today a new partnership with The Design Laboratory that aims to transform the visual representation of data for clients.
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Are you being served?
In our latest Big Society blog, Debbie Lee Chan reflects on how best to measure perceptions of social integration and community cohesion.
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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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A New Poster Girl. Or Boy.
Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.