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Economist/Ipsos February 2012 Issues Index
Though unemployment appears to be breaking away from the chasing pack as an issue of public concern, it still has some way to go before it reaches the same level as the economy, mentioned by around two thirds (64%) of the public, also an increase (of three percentage points) since January.
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Mr. & Mrs A. N. Other - rediscovering Delight to create change
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times
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The Moments that Matter
By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic.
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The state of play in the US 2012 election
The GOP still can't decide on a candidate to face the President, but they still want your campaign money, observes Sir Robert Worcester in The American.
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The Value of Biometrics
Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.
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Moving for money
Half of Britons are willing to move to another UK city for a job if it pays more, but only around one in three (26%) say they would move abroad according to our Ipsos Global @dvisor carried out online in 24 countries.
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A holiday for advertisers
Tara Beard-Knowland of Ipsos ASI celebrates the phenomenon of Super Bowl advertising in Campaign magazine.
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When is a tiger not a tiger?
Jonathan Weeks in Campaign writes about a letter from a 3-and-a-half-year-old girl to Sainsbury's about Tiger Bread.
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Satisfaction with First Minister slips though the SNP remains dominant
As the debate on the independence referendum intensifies, our latest poll reveals a fall in satisfaction with the First Minister although the SNP lead over Labour continues to grow.
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Occupy Britain?
More than half of Brits say they are undecided about whether they approve or disapprove of the 'Occupy' movement.