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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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Public Attitudes Towards Scotland's Constitutional Future
The poll explored attitudes towards a range of issues surrounding the constitutional debate, including independence, devolution max, the impact of independence, important issues in the debate and who should lead the 'no'campaign.
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Sunday's new Sun gets a warm reception from readers
Was the launch of the Sunday edition of a title that's been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole?
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Consumers feel better off in 2012, and are more likely to be in a position to save
Financial Statement Blog: Chris O'Brien suggests now is the time for financial services companies, and the Government, to encourage consumers to save for the future.
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Thinking Reputation - February 2012
The latest news, views and updates on our latest research findings from the Ipsos Reputation Centre.
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Scots back inclusion of `Devolution Max' question in referendum
Six in 10 Scots want the referendum on Scotland's constitutional future to include a separate question on the proposal for substantial new powers to the Scottish Parliament, known as `Devolution Max'.
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Reuters/Ipsos Political Monitor February 2012
The February Reuters/Ipsos Political Monitor shows Labour regaining the lead as satisfaction with the Government, David Cameron and Nick Clegg falls sharply. However, Ed Miliband's satisfaction ratings fall negative among Labour supporters
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Two in five Britons don't know when St. George's Day is
A new Ipsos poll for Channel 4 explores attitudes towards immigration, barriers to being British and test the public with a mock citizenship test
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Social media and mobile - buzzwords of the year (again)
The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
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Who's afraid of mobile payments?
Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog