Thinking Reputation - February 2012

Welcome to our new-look newsletter, Thinking Reputation - including news, views and updates on our latest research findings, from Ipsos's Reputation Centre.

Articles in this issue:

Calling the Shots by Glenn Manoff of O2 Glenn Manoff, Director of Communications, Reputation and Sustainability at O2 (part of Telefonica SA) talks to Milorad Ajder, Managing Director of the Reputation Centre, about why trust is vital to O2's future plan, why the company's social media activity is within his remit and tips for dealing with senior colleagues.

Corporate Brand Communications: A Powerful Reputation Tool With increasing demands to know the personality of a company beyond its brands, Helen Lamb investigates companies actively building their corporate brand reputation in an arena that has traditionally been dominated by product and service related messages.

Reputation Council: Managing Reputation Martin Kane reviews the findings from our last session of the Reputation Council, a group of senior corporate communication experts in leading European companies, including their thoughts on managing reputation in the age of austerity, the benefits of managing reputation, the value of corporate values and pros and cons of celebrity endorsement.

Long Term Sustainability Visions in a Tough Economic Climate As leading companies focus more on the sustainability challenges and opportunities facing their businesses, Jenny Dawkins discovers that our Reputation Council members are thinking more long-term, and expect companies to continue investing in corporate responsibility despite the challenging economic climate.