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Too much of a good thing
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.
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Reuters/Ipsos Political Monitor November 2011
The November Reuters/Ipsos Political Monitor shows Labour increase their lead in the polls and just 15% believe the economy will improve in the next 12 months.
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Economist/Ipsos November Issues Index
Concern about unemployment rises to highest level this century, and concern about Europe/EU is now highest in over six years (though mentioned by fewer than one in ten)
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Show mothers (and fathers) you care...
Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more to get parents back on side, says Laura Furniss, development manager, Ipsos.
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Economic optimism is at a three year low but Londoners are less pessimistic
Economic optimism is at a three year low but Londoners are less pessimistic about the nation's future than those living elsewhere in Great Britain.
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Border Skirmish
Bobby Duffy in the Sunday Times writes that given our national concern about immigration, the government has reason to be concerned following the UK Border Agency row.
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Steve Jobs fact #65
Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.
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Home Truths
Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.
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Which techniques are best for measuring emotional response?
Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.
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Green shoots?
Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.