Economic optimism is at a three year low but Londoners are less pessimistic

Economic optimism is at a three year low but Londoners are less pessimistic about the nation's future than those living elsewhere in Great Britain.

Economic optimism in Great Britain has fallen to its lowest point since December 2008

Just 16% believe the economic condition of the country will improve in the next twelve months, while almost six in ten (57%) think that it will get worse. The Economic Optimism Index of -41 (improve minus get worse) is the lowest since December 2008.

However, whilst remaining on the whole negative, those living in Greater London remain more optimistic about Britain’s economic outlook than those living in other regions

20% of Londoners believe the economic condition of the country will improve in the next twelve months and around half (48%) think that it will get worse. The Economic Optimism Index for London is -28 (improve minus get worse)

Director at Ipsos Loyalty, Charles Adriaenssens, said:

“London is the only region which has seen house price growth over the past 12 months, and 2012 is Olympic year...but Londoners’ outlook continues to be dragged down by the wider economic environment as well as increasing unemployment in the Capital.”

  Improve Stay the same Get worse  Net Economic Optimism  Base
 GB Total (%)  16  25 57 -41  (1,002)
 Greater London (%)  20  25  48  -28  (120)
 South (incl. London) (%)  16  27  53  -38  (355)
 Midlands (%)  19  23  56  -37 (313)
 North & Scotland (%)  12 24  60  -48  (334)
Ipsos interviewed a representative sample of 1,002 adults aged 18+ across Great Britain. Interviews were conducted by telephone 22-24 October 2011. Data are weighted to match the profile of the GB population. Some international context: 17% of the GB General Public would describe the current economic situation in Great Britain as “very good” or “somewhat good” This compares with: 65% in China 63% in Germany 61% in Australia ____ 15% in United States 8% in Japan 7% in France (Rating their own country’s economic situation as “very/somewhat good”) Ipsos interviewed a representative sample of c.1,000 adults (aged 18+ in Canada & US and 16+ elsewhere) in each of 26 countries between 9th and 19th October via the Ipsos Online Panel. Data are weighted to match the profile of the population.

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