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Willingness to Pay: What you need to know when calculating feature willingness to pay
In this paper we will discuss ‘Willingness to Pay’; how to measure it, introducing the latest methods for calculating it, and recommendations based on an extensive evaluation of different methods.
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Majority of Britons think it is likely Keir Starmer will become Prime Minister
The latest Ipsos Political Pulse reveals that 56% think it is likely that Keir Starmer will be Prime Minister in the future
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AI is making the world more nervous
One in three workers expect AI to lead to the loss of their current job.
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Global views on abortion
A majority across 29 countries believe abortion should be legal in at least most cases.
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ESG across borders: The cultural context
The domain of ESG stretches across a broad range of themes that are just as complex as they are far-reaching.
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Public importance of climate change and the environment doubles to become the joint-third biggest issue facing the country
The August 2023 Ipsos Issues Index reveals a sharp rise in concern about climate change and the environment
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Missed Opportunities in Women's World Cup 2023 Advertising
Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.
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Concern about the NHS rises while inflation remains the biggest national worry
The July 2023 Ipsos Issues Index reveals rising concern about the NHS
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NHS 75: How behavioural science can unlock the potential of digital health
Earlier this month the NHS marked 75 years, and it got us thinking about the potential value digital health interventions could offer to the NHS in future, and how behavioural insights can encourage their uptake.