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British attitudes to moral and social issues have become significantly more liberal in the last 30 years
New research by Ipsos and the Policy Institute at King’s College London shows that the British public has become significantly more liberal on moral issues over the last 30 years.
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Ipsos Research Highlights - October 2019
This month's Ipsos research highlights include net satisfaction with how the government is running the country now stands at minus 67, the public are still divided on Brexit and we explore how British attitudes to moral and social issues have become significantly more liberal.
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Ipsos Thinks - Trust: The Truth
Is trust in crisis or is it just complicated? Our major new Ipsos Thinks report reveals the truth about trust.
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Food for thought: Is the UK willing to fake it just ‘til we make it?
Five in ten Brits say they would eat a plant-based substitute for meat, putting the UK ahead of the global average (four in ten). But how willing are we to make a long-term change to our diets?
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Britons choose Donald Trump, Putin and Kim Jong-un as leaders they want to send away to the moon
Our new Omnibus survey for the 50th anniversary of the Moon landings ask about Britons' attitudes to space and reveals the politician they'd like to send away on a one-way ticket to the moon.
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Pillars of Popular Culture Blog: Spell Binding Content
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
Immersive Research – Ethnography, Immersions and Empathy
An unfiltered reality of people and their culture, communicated through film.
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Cyber Security: Filling the gaps in the fence
Researcher Daniel Pedley gives an insight into UK businesses' priorities and confidence on cyber security.
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The Brand Builders Fight Back
Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.
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Customer Experience is Everyone’s Business
Customer expectations are higher than ever before, so why aren't more UK businesses taking the role of delivering an exceptional Customer Experience seriously?