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Ipsos Research Highlights - September 2019
This month's Ipsos research highlights include the lowest leadership ratings for any opposition leader since 1977 for Jeremy Corbyn, the Labour Party and Liberal Democrats running neck-and-neck in the latest voting intention figures and we release our new report 'Trust: the Truth' to explore whether trust is in terminal decline.
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Almost 2 in 3 GB adults feel concerned about their online privacy
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Reputation resilience in the age of ‘fake news’
As the transmission of misinformation is faster and easier than ever before, the push to tackle it has been imbued with a new sense urgency. But in the meantime, what can businesses do to mitigate the risk fake news poses?
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Will consumers continue to embrace price comparison sites?
Price comparison sites have been around for a while, but they are still struggling to go beyond insurance. Here, Jamie Talmage explains that while new tech and regulations may bring opportunities, it’s consumer trust that is king.
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Synthesio is excited to announce the release of Signals
Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.
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The exposure and appeal of gambling advertising on children, young people and vulnerable adults
New research into gambling advertising and marketing reveals complex nature of exposure to gambling for children, young people and vulnerable individuals
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Is climate change important to consumers?
Does public pressure mean that we are reaching a tipping point whereby big business has no choice but to pursue a sustainable finance strategy? Ben Page writes for the Social Market Foundation.
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Pillars of Popular Culture Blog: Spell Binding Content
This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.
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Speed dating with innovations: What’s your innovation’s pick-up line?
This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.
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Customer Experience is Everyone’s Business
Customer expectations are higher than ever before, so why aren't more UK businesses taking the role of delivering an exceptional Customer Experience seriously?