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How Britain voted in the 2024 election
As we have done for every general election since 1979, Ipsos has produced estimates of how the voters voted in the 2024 general election.
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Over a third of Brits think Starmer made the right decision to suspend 7 Labour MPs for voting against the official Labour position on the two-child benefit cap
A quarter (25%) of those polled by Ipsos believe Starmer made the wrong decision.
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Public prioritise fixing the NHS most of Keir Starmer’s 5 key missions for government
New polling from Ipsos released following the King's Speech after the 2024 General Election.
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Voters split on future leader of the Conservative Party and reasons for election defeat
Poor delivery on the NHS and scandals involving the Party are the top reasons why Conservatives lost the 2024 election according to new Ipsos polling.
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Public concern about the NHS rises to its highest level post-pandemic
Despite some significant shifts, especially a decline in concern about inflation, it is the NHS, the economy and inflation, immigration and housing that will be top of mind as the new Labour government sets out its priorities according to the July 2024 Ipsos Issues Index.
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What is an Exit Poll and how does it work?
How does the Ipsos Exit Poll work? Mike Clemence reveals how the data behind the Ipsos Exit Poll, provided to BBC, ITV and Sky to reveal at 10pm on General Election Night, is gathered and calculated to determine the likely result of the election
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As many Britons think Keir Starmer doing a good job as Prime Minister now as Boris Johnson during vaccine rollout
An Ipsos poll taken after Labour's first week in office after the election, indicates that there are increasing signs of the new Prime Minister enjoying something of a honeymoon period during his first few days in office.
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Missons, Milestones and Priorities
Track the government's performance on its key missions, milestones, and priorities.
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Evidence of Starmer honeymoon as Labour voters give their expectations
The final Ipsos General Election 2024 campaign tracker show that Britons are net positive towards Keir Starmer.
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Another successful UK Exit Poll for Ipsos
Ipsos conducted a successful 2024 General Election Exit Poll for the BBC, ITV and Sky News.