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Ethnography: An Unfiltered View of Reality
Originally used as a method to understand tribes or cultures in distant lands, today ethnography is applied to any culture including our own.
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Boiling the Frog
Andrew Green, Global Head of Audience Solutions at Ipsos Connect, blogs on the inexorable rise of Ad blocking.
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The Future of Money
Who will win the fight for customer wallets? The banking landscape is shifting as never before, says Hugh Good in the Financial Services Forum.
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The Path from Ad Blocking Purgatory to Programmatic Nirvana
In this new paper from Ipsos Connect, Adam Sheridan and Agnes Gilbert address some of the key issues around escaping ad blocking purgatory and returning to the programmatic nirvana originally promised.
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The Many Faces of Modern Motherhood
Marketers and advertisers crave simplicity. But, by simplifying the lives of consumers are they failing to understand the complex ecosystem of identities related to motherhood?
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Economy Matters: The View From Here
Simon Atkinson, Ipsos' Chief Knowledge Officer, blogs in the Huffington Post on what the latest Global @dvisor economic data tells us about the state of the global economy.
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House prices: how good are people at predicting what's going to happen?
Ben Marshall analyses what five years of our Halifax Housing Market Confidence Tracker tells us about how good the public are at predicting future house prices.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.