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Half of UK adults can’t identify single key risk factor for dementia
Charity Alzheimer’s Research UK releases first wave of national dementia perceptions survey.
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Keeping it fresh: being on trend in food and drink
This paper will look at how five macro trends – which are shaped by consumers’ views on life and perceptions of the world that surrounds them – can provide inspiration for innovation.
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Global predictions: what's in store for 2019?
The latest Ipsos Global Advisor poll was carried out in 31 countries around the world at the end of 2018. It asked over 21,000 online adults aged under 64 their predictions for 2019.
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Understanding the UK cyber security skills labour market
This report presents the findings from a study conducted by Ipsos on behalf of the Department for Digital, Culture, Media and Sport (DCMS).
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Ipsos predictions: what is in store for 2019?
Britons see little sign of Brexit divisions healing in 2019.
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Active Lives Children and Young People Survey 2017/18
Sport England has published findings from the first year of the Active Lives Children and Young People Survey. The online survey was completed in schools in England during the 2017/8 academic year.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Beyond Binary – Communicating With Gen Z
The Ipsos Corporate Reputation team were recently joined in a round-table discussion at The Ivy in London with 12 leading corporate communicators, to explore the implications of our recent Gen Z research.
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The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report explores how to survive in a transforming market and handle the changes disruption brings.
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What can the Government do to ensure a successful implementation of the ‘opt-out’ organ donation system?
As Organ Donation Week comes to an end, Joanna Barry and Michelle Mackie discuss findings from Ipsos’s research concerning implementation of the proposed opt-out system. This raises a number of important questions for the Government to consider if Parliament approves this legislation.