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Green shoots?
Around one in six (17%) Britons describe Britain's current economic situation as good, making Britain level with the USA.
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A Question of Trust
This paper looks at the importance of reputation for businesses, and how it can be affected by advertising campaigns.
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Benefits of corporate reputation still not understood in too many businesses
The latest Reputation Council report from Ipsos reveals less than half of Europe's most senior communicators have 'hard-wired' reputation into business managment.
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Reputation Council Insight & Ideas Report October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, and looks from an internal perspective at the purpose and authenticity of company values.
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The SNP's social media success
The SNP dominated discussion on social media during the Scottish election campaign
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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When celebrity endorsements go wrong
With 27% of consumers saying they would consider ditching a product if the celebrity endorsing it misbehaves, we look at the potential damage to brands by scandalous celebs.
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Social Media - The Corporate Challenge
Milorad Ajder comments on how companies are still lost when it comes to social media.
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Globalisation, Development and the Role of Religion
A 24-country poll that probes attitudes towards globalisation, development and religion (including tolerance, exclusivity and philanthropy). This was conducted for the Tony Blair Faith Foundation to support their work on promoting inter-faith understanding.