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Captains of Industry Survey: Top 10 findings
Ten things you need to know from the UK's business leaders, taken from our ‘Captains of Industry’ survey, an annual survey of more than 100 business leaders from the top 500 companies in the UK.
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Survey Research Methods Centre Update: December 2021
Welcome to the latest update from the Ipsos Survey Research Methods Centre.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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A new PM, a new lockdown and a new James Bond - what is the UK public predicting for 2022?
As we reach the end of a difficult year, we start to look forward to what might be coming next. New research by Ipsos tells us what the UK public think will, and will not, happen next year. From politics and the coronavirus to the environment and the Royals, what do the public think 2022 will bring?
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Ipsos Global Predictions 2022
Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.
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The view from the other side: Perceptions of the UK abroad in 2021
Research conducted by Ipsos on behalf of the British Council finds that the UK continues to be the most attractive country overall among young people in the G20
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The importance of ESG to MPs and Business Journalists
Findings from a new ESG module on the Ipsos surveys of MPs and business journalists show a direct relationship between ESG performance and business success.
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Ipsos Veracity Index: Trust in the police drops for the second year in a row
Nurses, librarians and doctors are Britain’s most trusted professions, while faith in journalists, footballers and estate agents rises