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Of mascara and make-believe
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
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House prices: what do the public think will happen next?
Financial Statement Blog: Ben Marshall blogs on what our research for Halifax tells us about how good the public are at predicting house price movements.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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Halifax Housing Market Confidence Tracker
Public continues to expect house prices and private rents to increase in the next 12 months according to the October Housing Market Consumer Confidence survey by Ipsos for the Halifax.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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Ipsos InnoQuest Asks "What's Your Archetype IQ?"
To help marketers better gauge the success potential of their latest innovations, Ipsos InnoQuest has developed a new Archetype IQ System for classifying consumer packaged goods innovations into 12 Archetype profiles.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Standing out from the cr'wow'd
New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.
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The Scarring of the British Shopper
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.
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Whose health is it anyway?
What roles do government, food manufacturers and retailers play in promoting healthy eating?Jonathan Weeks Ipsos Marketing discusses this in Brand Republic.