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Are we gambling with the truth?
John Carroll talks about big data and what to expect from this year's Media Research Group conference in Monte Carlo.
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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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Ad Transferability Lessons Learned
In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.
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Radio at Breakfast
In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.
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Is Facebook badly wounded by the "fake likes" revelations?
Eoghan O'Neill of Ipsos Digital considers Facebook's recent problems with fake likes. What are the implications for social listening and digital advertising?
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Think native and get creative
In her latest blog, Ines Nadal, Research Manager at Ipsos ASI talks about 'native advertising' and how this new model goes beyond traditional display formats.
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Making the most of mobile advertising
Ines Nadal, Research Manager, Ipsos ASI looks at why despite the massive growth, mobile advertising has yet to find a formula that truly engages consumers.
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Using Research for Effective Media Planning
Content is king, but the importance of getting the media strategy right should not be underestimated. The plethora of choices can be daunting, but get it wrong and the power of great creative might not be maximised.
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Digital Mad Men: Turn on? Or click off?
Ines Nadal of Ipsos ASI highlights in Campaign why digital media offers a great canvas to make compelling advertising that communicates, appeals, excites and entertains.
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Leveraging social media
Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.