Radio at Breakfast
In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.
Morning is the most popular time of day for listening to the radio with 37.1 million adults (RAJAR Q2 2012) across the country listening to any weekday breakfast show in an average week. It is therefore of particular importance to radio stations, advertisers and listeners. But in this digital age with televisions in kitchens and social media ever present on smartphones, does radio still meet the emotional needs of listeners in the morning? Where does radio fit in people’s daily lives and how engaged are they with it at what can be a really busy time of the day?
Ipsos MediaCT hosted a breakfast seminar on 11 October 2012 where we addressed these questions. We have made available two video podcasts from the event.
Video podcast from John Carroll
The first is from John Carroll, Senior Director in Ipsos MediaCT who runs the RAJAR survey team and chairs the Media Research Group.
Video podcast from Sarah Jenkins
The second podcast is from Sarah Jenkins, Head of Qualitative Research at Ipsos MediaCT, who presents the findings of our own funded research conducted exclusively for this seminar on how radio meets the various emotional needs of listeners in the morning.
VIDEOS from that excellent Breakfast Radio seminar can be seen here: ipsos-mori.com/newsevents/vid… WELL worth taking in, especially the 2nd one...
— Graham Albans (@GrahamAlbans) October 24, 2012
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