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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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The riddle of productivity: How can business leaders improve it when they can't agree on what it means?
Andrew Croll, Research Director at Ipsos Loyalty writes about how business leaders define productivity and what this means for the UK's productivity problem.
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Continental Shift: What Europe Thinks (And Feels)
Simon Atkinson blogs for the Huffington Post on what our recent research reveals about Europeans' hopes and fears and their attitudes to life in Europe.
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The Truth, The Whole Truth and Nothing But the Truth
In a world where we can watch TV and read newspapers across a host of devices, Andrew Green, Global Director of Audience Solutions at Ipsos Connect, writes about how we can measure all this complexity.
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Who is stepping up in the 'retirement revolution'?
New Ipsos research suggests that big business is beginning to do its bit to help their employees make good decisions at retirement. Does this mean the retirement savings industry itself needs to do more, asks Georgina Clarke.
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Sir James Dyson and Sir Martin Sorrell voted joint "most impressive business person" by their peers
Sir James Dyson and Sir Martin Sorrell are the joint most impressive business people in Britain at the moment, according to the most senior figures in top UK companies.
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Senior business figures optimistic about business prospects for 2016
The majority of leaders of the UK's biggest companies are optimistic about prospects for their company in 2016 according to a new Ipsos study.
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More than four in five business leaders hope for "remain" vote in EU referendum
More than four in five British business leaders hope voters will vote to "remain" in the forthcoming EU referendum according to a new Ipsos study.
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Energy - the quest for a licence to operate
International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
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Barriers and concerns to boosting construction in the UK
Andrew Croll explores construction industry leaders' views on the challenges facing UK infrastructure development