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Big opportunities from small packets
Consumer goods companies should look to strategies used in emerging markets to weather the economic storms, writes Jon Weeks of Ipsos Marketing in Marketing.
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The Brits' approach to innovation - our understated nation
In this year of celebration Britain has the opportunity to showcase its innovative spirit, writes Jennifer Fisher of Ipsos Marketing in Brand Republic.
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"I am leaving my bank. Who should I switch to?"
Chris O'Brien looks at the power of recommendation and why more people, when asked who they would switch to, do not mention the larger banks.
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Ain't got the time, ain't got the money
Money and time are always at a premium, but it's important to think about the future and engage with social media, writes Tara Beard-Knowland from Ipsos ASI in Brand Republic.
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Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
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RAJAR Quarter 2, 2012 - Radio Joins the Online Community
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
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Where next for the housing market?
Ben Marshall analyses the latest Halifax Housing Market Consumer Confidence Tracker and explains what it tells us about the prospects for the housing market.
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Halifax Housing Market Confidence Tracker
According to the latest Housing Market Consumer Confidence survey by Ipsos for the Halifax, the House Price Outlook - the balance of those thinking the average UK house price will be higher in twelve months time less those who think it will be - is +15.
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Making the most of the fuzzy front end
When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing in Brand Republic.