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Raising Your Game
With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
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A letter to Priti Patel, the new international development secretary
Trade and business are far more important than aid for many poor communities, and DfID needs a role in building post-Brexit trade deals, writes Jonathan Glennie in the Guardian.
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The future of driving: Five ways connected cars will change your life
The Connected Car is set to revolutionise the automotive experience, according to a new industry report from global growth strategy consulting company Ipsos Business Consulting.
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There is an app for that: How apps can add extra value to the world of music
Elliot Whitehead explores the different ways in which apps can help add value for consumers, brands and artist in the music industry.
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Brexit and the UK pharma industry
Eleanor Biggs of Ipsos Healthcare asks what Brexit could mean for the UK pharmaceutical industry in PharmExec.com.
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Interesting times ahead for all parties in the Scottish Parliament
Ipsos Scotland director Mark Diffley takes a look at the Scottish Parliament election results in Holyrood magazine.
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Who Will Win the Race to Treat NASH?
Dr. Sabina Heinz and Victoria Allan write for Pharma Exec on our research into NASH (Non Alcoholic Steato Hepatitis) and ask where the biggest buzz around the pipeline products is.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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State of play in Scotland
While the SNP looks likely to win the election, all the parties have much to play for, says Mark Diffley in Holyrood Magazine.
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Ipsos Views: Big Data: A Guided Tour
Big Data can be hard to pin down - a little mysterious, even. In this Ipsos Views white paper, Rich Timpone, Senior Vice President at the Ipsos Science Centre, gives us a guided tour of Big Data.