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ASI Digital event - the smart device revolution
Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.
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ASI Digital event - leveraging the social media paradox
The people most important for growth are the least likely to engage with brands on social media. By understanding people's motivations for using different social media platforms, brands can turn this to their advantage - learn how.
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ASI Digital event - the truth about digital and engagement
From views to clicks, likes to tweets and everything in-between, the rapid growth of digital has been matched only by the proliferation of the metrics that measure it. Ipsos has developed Live Test, a truly innovative solution that helps you optimise the impact of your campaigns on the measures that really matter - helping optimise your creative and media planning to maximise the potential of your online activity.
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Achieving social media success
Despite people predicting the end of social media every time Facebook shares drop, social media is now stronger than ever, writes Ines Nadal, Research Manager, Ipsos ASI.
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Digitally ever after
Tara Beard-Knowland Director at Ipsos ASI talks in Campaign about what makes the best (and worst) digital and social campaigns. Great digital and social campaigns don't just happen.
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A Brilliant Year for Britishness
What does it mean to be British in 2012? Lauren Mattey, Andy McQuade and Jennifer Mallett of Ipsos Marketing ask the question in Brand Republic.
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Reasons to be cheerful
In her latest blog, Tara Beard-Knowland, Director at Ipsos ASI highlights reasons to be cheerful post-Olympics. In her blog Tara highlights the increasing interest in other events, which is great for sport and great for brands and advertisers.
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Think BR: Communicating Britishness through advertising
Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
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Public perceptions of harm and offence in UK advertising
The ASA commissioned Ipsos to conduct research into the public's views on what is harmful or offensive in UK advertising.
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Better Measurement for Stronger Brands
When we combine market effects with attitudinal measures, we can build stronger brand relationships and more importantly, achieve a better business result.