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The search for white space
How do we understand the world of evolving psychological needs, asks William Landell Mills of Ipsos Marketing in Brand Republic.
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Making the most of Euro 2012 sponsorship
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
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Store brands gain ground on national brands
Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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The way we live now
New research for Ipsos for RIBA reveals the extreme measures some Brits take to squeeze into their homes and highlights what people really want and need from their homes.
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The Flow of the Online Radio Stream
Radio expert Andy Haylett tells us why he thinks the real driver of growth for digital radio going forward is online.
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Halifax Housing Market Confidence Tracker
The latest Housing Market Consumer Confidence survey by Ipsos for Halifax has found an upswing in expectations that UK property prices will be higher in 12 months time.
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Will your innovation sink or swim?
Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.
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Sunday's new Sun gets a warm reception from readers
Was the launch of the Sunday edition of a title that's been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole?
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Consumers feel better off in 2012, and are more likely to be in a position to save
Financial Statement Blog: Chris O'Brien suggests now is the time for financial services companies, and the Government, to encourage consumers to save for the future.
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Mr. & Mrs A. N. Other - rediscovering Delight to create change
Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times