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Benchmarking & in-Market
Measuring up to customers’ expectations and vehicle ownership position.
Unified Marketing Measurement & Optimisation | MTA
Providing real-time, actionable insights into addressable and owned marketing channels.
Unified Marketing Mix Modelling & Attribution Solutions
Advising some of the largest global brands with this holistic and unified analytic approach.
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Cyber Security: Filling the gaps in the fence
Researcher Daniel Pedley gives an insight into UK businesses' priorities and confidence on cyber security.
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Push To Web Best Practice Guide
Our latest best practice guide outlines the benefits of a push-to-web methodology and our learnings regarding its implementation.
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Regulated industries and the power of public opinion
Communicators intent on building their organisation’s reputation and protecting its licence to operate, need to be attuned to the shifting tides of public opinion to help manage risk and maximise opportunity.
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What's next for General Insurance?
While customers still lack engagement and providers risk huge losses with new-customer deals, there is change afoot in the general insurance sector. Jamie Talmage examines our latest research into the industry and the advantages of switching focus from price to value.
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Majority of young people think their generation is more entrepreneurial than previous generations
Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.
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Practical Ethics in Social Media Research: The greatest good for the greatest number?
The amount of social media data readily available to anyone inclined to look is staggering. This raises important questions about the principles around analysing individuals’ data. What can be done to ensure social media data research is as conscientious as it is revealing?