Push To Web Best Practice Guide

As you are aware survey methods are changing apace in response to the digital revolution in people’s lives, declining survey response rates and increasing cost pressures. In recent years the ‘push-to-web’ mixed-mode methodology has emerged as a high quality cost-effective alternative to traditional face-to-face and telephone random probability surveys. Ipsos has been at the forefront of the development of push-to-web methods in the UK, and we are keen to share with you what we have learnt.

Our push-to-web best practice guide is based on both our own practical experience and methodological literature, it is a ‘how to do it’ guide for those considering using this exciting new methodology.