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Marginal Moments: Can Generative AI help us better understand the general election?
Marginal Moments was an AI R&D project, using AI personas to explore how election promises are engaging the public. We followed five AI generated voters throughout the election campaign, introducing them to a wide spectrum of national and local election materials, to understand how the speeches and pledges made by Parties impact their voting intention.
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Manifesto Championship
Which announcements ranked best across eight policy areas? Our Championship tested 56 of the key policies announced in party manifestos with the public. Using a message testing approach called Ipsos DUEL, each participant was shown a random selection of 16 policy pledges in their own mini-tournament, knocking out the worst performing to select an overall winner.
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Ipsos MRP shows Labour on track to win large majority, but nearly 120 seats still too close to call
Today Ipsos publishes its first MRP model of the 2024 General Election.
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6 in 10 Britons think Labour manifesto represents positive change for Britain
New polling from Ipsos explores attitudes towards the party manifestos
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Majority of Britons want political parties to take a strong approach to climate change – but it is unlikely to sway 2019 non-voters
New polling from Ipsos has revealed that while most Britons remain concerned about climate change, the intensity of concern has fallen since 2022 .
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Concern about NHS rises to equal highest since 2020, concern about immigration rises to equal highest since 2017
The June 2024 Ipsos Issues Index reveals a rise in public concern about the NHS, economy and immigration
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Overwhelming majority of Britons support setting legally binding targets to reduce the amount of sewage spilled in waterways
More than 8 in 10 Britons (83%) support setting legally binding targets to reduce the amount of sewage spilled in waterways according to an Ipsos poll for the Financial Times.
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Two in five Britons want increased spending on public services - even if it means they pay more in tax
New polling from Ipsos explores attitudes towards tax and spending on public services.
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Russia, Iran, Israel and China rank worst for global influence, while EU seen as preferred model over Britain and US
A third of Brits (35%) say Great Britain should emulate the US, up from 24% in 2019. But this is far behind the 59% who say Britain should emulate the European Union
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Rent controls and expanding social housing are popular with public
A majority of the public support introducing rent controls for housing in England.