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It's the economy stupid... but not at the cost of trust
Ipsos's Reputation Council members are most concerned about the economy and trust in 2010.
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New study reveals banking crisis has reduced trust in all businesses
Trust in business has plummeted by 13 percentage points among younger generation according to the annual Business Ethics Survey conducted by Ipsos for the Institute of Business Ethics (IBE) and energy company Centrica.
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Understanding your Stakeholders
Why is stakeholder management important? Stakeholder management has long been recognised as a central part of an organisation's effectiveness.
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Ethical purchasing squeezed by recession, but companies will continue to invest in company responsibility (CR)
As the economy continues to dominate public concerns, Ipsos research shows that the importance of company responsibility in people's purchasing has declined sharply this year.
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Reputation Council Insight and Ideas Autumn 2009
Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to
form the Reputation Council. As one of its members, you will appreciate that collectively the Council brings
unparalleled levels of communications expertise, and through our regular feedback sessions you provide
us with insight on a wide range of reputation issues both within the corporate environment and in the wider
world. -
Can You Hear Me
Corporate reputation should be an integral part of your marketing strategy - ignore it and your brand voice runs the risk of not being heard.
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core Summer 09 - Reputation Centre News Round-up
It has been a busy few months in the Reputation Centre.
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core Summer 09 - Leading Edge
Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.
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core Summer 09 - Brand Influencers
Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.
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core Summer 09 - Ideas in the Pipeline
Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.