Reputation Council Insight and Ideas Autumn 2009
Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to
form the Reputation Council. As one of its members, you will appreciate that collectively the Council brings
unparalleled levels of communications expertise, and through our regular feedback sessions you provide
us with insight on a wide range of reputation issues both within the corporate environment and in the wider
world.
The second sitting of Ipsos’s Reputation Council has confirmed that the recession continues to dominate the concerns of Council members and has expanded on the impact it is having on the practice of corporate communications. This session has also underlined the central place that trust occupies in building reputation, and covers the practical implications of this for communicators. We also cover advice on responding to cynical stakeholders, aligning communications strategies with marketing and HR, and how social media are playing a role in reputation management.
