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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations.
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A penny saved, is a penny earned
Does money slip out of your hands as soon as you get it? Cameron Stevenson explains how new providers are making it easier for all of us to save and invest.
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Customer Perspective: An Ipsos podcast
Customer Perspective is a weekly Ipsos podcast exploring the latest research and insights into all things Customer Experience, Mystery Shopping and Channel Performance.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Two-thirds of Britons believe there is a link between obesity and severe symptoms of COVID-19, but few see it as a motivation to lose weight
Britons are among those most likely globally to say there is a link between obesity and more severe COVID-19 symptoms however, few say it is their key motivation to lose weight.
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More than 4 in 10 Britons are trying to lose weight, focusing on dieting and exercise
Women are more likely to be trying to lose weight, eating healthier but not dieting.
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Data Integration: Understanding media in context
As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
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Ipsos Update - January 2021
Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.