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Taking a stand: how do companies get it right?
New research from the Ipsos Global Reputation Centre asked business leaders, consumers, Members of Parliament, and journalists for their views on corporate activism – examining the potential risks and benefits of taking a corporate stance, how organisations can determine which issues they speak on, and how to communicate their views when they do.
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Patient-Centricity: Decoding The Buzzword
No matter how you slice it, pharmaceutical companies across the industry are scrambling to be perceived as putting the patient first. But who is making good on this? What more needs to be done?
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New global study reveals unease about immigration around the world
Over four in ten say immigration is causing their country to change in ways they do not like. Twice as many think immigration has had a negative impact on their country than positive.
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Diversity matters (and inclusion does, too)
In our latest blog, Jordana Moser, Senior Research Executive at Ipsos LEAD, discusses how diversity and inclusion affects employee engagement.
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Video games tax relief evaluation
Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.
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Cyber security among charities
Ipsos was commissioned by the Department for Digital, Culture, Media and Sport to undertake research with UK registered charities to explore their awareness, attitudes and experiences around cyber security, as part of the UK Government’s National Cyber Security Programme.
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As apps become mainstream, what behaviours do they encourage?
Today marks the launch of a new report into apps and behaviour patterns. The report, commissioned by Google and produced by Ipsos, finds that different apps encourage different behaviours. News app users snack on content up to three times a day, whilst entertainment app users immerse themselves in programmes for up to seven hours a day.
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We need to talk about Norm!
In our latest blog, Sean Mills, Executive Director of Ipsos LEAD, explains why, when it comes to norms, you should always start with your own organisation first.
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Millennial Myths and Realities
A major new Ipsos report into Millennials reveals the truth about the “most derided generation”.
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When Trust Falls Down
Trust in brands and advertising in the wake of Brexit and the General Election