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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Leadership Connections 2016, HR and the C-suite driving innovation
How can HR help the C-suite drive innovation? Download new research from Ipsos and Cirrus examining the HR contribution to the C-suite agenda.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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The Ipsos Almanac 2015
Ipsos's Almanac is a review of 2015 in business, politics and society in general.
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Affordability and availability of flood insurance
Defra continue to monitor and assess the availability and affordability of flood insurance for homes and small businesses in medium and high risk flood areas, compared to those not at risk.
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Ipsos Scotland at 20
Ipsos Scotland brings together a selection of recent articles and thought-pieces we have produced, highlighting the range and depth of our thinking, showing how we have been at the forefront of innovation in the research industry.
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Ipsos and Demos/CASM call for better ethical standards in social media research
Ipsos and Demos call for better ethical standards in social media research in a new report published today, which finds just 38% of the public are aware their social media posts are potentially being analysed for research projects.